Networking – What’s It All About?
If you attend a business networking meeting, this is your opportunity to not just market your business, but to market yourself, your personality and what you stand for.
Networking is not about hard sell, it’s about raising your profile and building relationships that could lead to a referral or sale at some point in the future. It can also be a way of connecting with someone who can potentially compliment the services you offer.
There is more chance of someone connecting with you on LinkedIn if they sat next to you at a business networking event because you have already made an initial connection. If this is a person of interest to you, why not suggest catching up with them again for a coffee or lunch.
Business networking is great way to motivate and inspire you, build your network of contacts and inspire others.