However, there is now an added expectation around the level of health and safety at a venue, as this has become a new way of life for us all and senses are heightened in this area. Taking all these factors into consideration, the sports and hospitality sector must ensure in 2021 that they score well when it comes to the overall customer experience they provide.
What to avoid:
Event day disruptions
Poor WIFI
3rd Party obstacles and complaints
Technical delays
Slower processes
Resulting in….
Negative customer and press feedback
Complaints
Poor comparisons against competitors
Drop-in memberships and online followers
Reduced ticket sales
Low staff morale
